Project update
Jura Development Trust is overseeing the Jura Tourism Project as we establish independent destination marketing for the island. We’re working towards establishing a Community Interest Company (CIC) to manage destination marketing sustainably, but until then, JDT provides governance and financial management for this vital community initiative.
All donations to the Jura Tourism Project via JDT are ringfenced specifically for tourism marketing activities – including website hosting, online listings, advertising costs, and promotional materials. This ensures transparency and accountability as we build a sustainable model for promoting Jura.
Current activities include managing isleofjura.scot as the island’s comprehensive visitor platform and, in early 2026, launching the Isle of Jura Visitor Survey in partnership with accommodation providers. This is the first systematic effort to understand what brings people to Jura, how they experience the island, and what could be improved. The survey data will inform future planning, help secure funding, and ensure we’re supporting tourism that preserves what makes Jura special while benefiting our small community economically.
This work is entirely volunteer-run. If you’d like to support independent tourism marketing for Jura, donations can be made through JDT with “Tourism Project” specified.